LG Electronics recently inaugurated a free laundry service for the people of Ogba, Ikeja and its environs who are facing the difficulty of water and power to efficiently carry out their washing chores.

The laundry cabin is equipped with state-of-the-art facilities to effectively take care of laundry needs of the people for free.

The event which held at the LG showroom located at Ogba was attended by top officials from Korea; Mr. Choong Hak Lee, Executive Vice President, Business Support Officer, LG Electronics; Mr. Dae Sik Yoon, Vice President, LG Electronics as well as top management of LG Electronics West Africa operations led by Mr. Taeick Son, Managing Director, LG Electronics  West Africa operations; Mr. Mohammed Fouani, Managing Director Fouani Nigeria limited; Mr. Jiung Park, General Manager, Home Appliances Division, LG Electronics; Mr. Hari Elluru, Corporate Marketing Manager, LG Electronics West Africa operations alongside other dignitaries and the media.

The Free Laundry tagged “Life’s Good with LG Wash” is part of the company’s corporate social responsibility (CSR) program for the year which has been designed to help people, homes and the community at large lacking sufficient water and power to carry out their laundry requirement.

It is designed to serve over 50 people per day and it will operate on a daily basis from morning till evening in order to ameliorate the living conditions as well as support the daily washing requirement of people in the area.

It is interesting to note that, LG Electronics has, over the years, continued to receive accolades from Nigerian consumers for having their interest at heart in the development of cutting-edge technological products. LG plans to be replicate this initiative in other strategic locations across the state and indeed the country.

The Executive Vice President, LG Electronics, in his opening remarks, said

As a global company, LG Electronics wants to use its capabilities to help local communities all over the world solving some of their regional issues.  In this regard, I hope that ‘Life’s Good with LG Wash’ will help make your lives more convenient and comfortable. I hope that the opening of ‘Life’s Good with LG Wash’ will bring more spare time and comforts to residents here. LG Electronics will continue to support communities even in the future.

However, the feat which seems to be the first of its kind in the country by any brand in the country will create a real difference in improving society and helping address social issues in Ogba and its environs. The facility contains several LG Washing machines, LG Dryers, LG Air Conditioning units, uninterrupted power supply, a constant supply of water among others to ensure the facility operates seamlessly.

Also commenting at the occasion Managing Director Fouani Nigeria Limited, Mr. Mohammed Fouani, said:

This is what I truly call giving back to the society, because the real beneficiaries of this project are the masses, I believe they will take advantage of this initiative from LG Electronics to make life better for them. The laundry is fully equipped with modern facilities for a standard laundry service.

More so, LG Electronics has vigorously pursued its CSR initiatives with all sense of responsibility and commitment, placing it at the forefront of giving back to the society.

In the educational and health sectors of the economy, the brand has contributed immensely by touching lives and institutions which is its CSR core thrust which should tilt toward human-centric projects. Recently, LG made donations to health institution in Port Harcourt, Abuja and Kano all in a bid to give a facility lift to the health sector in the country.

With increased awareness on indoor health and hygiene, innovative, trendy and easy to use vacuum technologies on the rise

Lagos, Nigeria, 22, March, 2018: The demand for household vacuum cleaners has grown over the last few years due to growing awareness about health and cleanliness among the urban population. A vacuum cleaner is more than just a modern machine; it has become a necessity that is a part of every household where health is of the highest importance.

In recent years, vacuum cleaner technology has witnessed some important advancements. There is a growing emphasis on developing next-generation vacuum cleaners that are smart, cordless, and enhance the user experience, making cleaning effortless.

Smart vacuum cleaners with filter-sensing, floor-sensing, and battery-sensing technologies are being developed in tandem with other advances. An increasing focus on a more sustainable lifestyle is also driving the demand for energy-efficient vacuum cleaners.

According to Global Industry Analysts, the global household vacuum cleaners market is forecast to reach US$11.4bn by 2020. Euromonitor International’s market research indicates that bag-less vacuum cleaning devices are growing in popularity, particularly in the MEA region. Developments in air filtration technology and the rising incidences of asthma are helping drive sales of products with filtration standards like HEPA. There is also a strong focus on sustainability, driving the growth of more energy-efficient vacuum cleaners.

Commenting on the growing trend within the vacuum cleaner market, Mr. Taeick Son, said:

Consumers today are seeking vacuum cleaners that offer flexibility and save time. The advancements in technology-supporting innovation is resulting in more user-friendly vacuum cleaners. The growing industrialization and busy lifestyles have led to a surge in demand for quicker, more efficient methods of cleaning at home.

Traditional cleaning methods often take longer, and have become comparatively tougher. There is also an increase in awareness of the health benefits of using a vacuum cleaner resulting in an increased demand for vacuum cleaners. Innovative technologies and features are constantly being integrated into vacuum cleaners, and cordless vacuum cleaner technology is gaining traction in the market today.

According to market research firm IHS Markit, cordless vacuum cleaners currently account for 30% in the global vacuum cleaner market. LG’s cordless vacuum cleaner sales have has increased on average 20% annually and the new products are expected to push the growth of wireless vacuum cleaner sales.

With weak suction power and short battery life, identified as technological impediments against the wide and rapid market penetration of battery powered vacuum cleaners, LG’s latest line-up will serve as a perfect solution to these gaps within the vacuum cleaner market.

To meet the growing demands of its customers in the MEA region, LG Electronics will be launching vacuum cleaners with advanced filtration, easy storability and powerful suction, all in a compact, energy-efficient battery-operated cordless form factor, giving consumers unparalleled ease of use and operation, and peace of mind for household hygiene.

LG’s expertise within the vacuum cleaner market is a result of in-depth research and analysis, combining years of engineering efforts to bring a compact, reliable, easy-to-use, energy-efficient and powerful tool for everyday use.

About LG Electronics Middle East & Africa Regional Headquarters

LG Electronics Middle East & Africa (MEA) is the regional headquarters for LG Electronics based in Dubai responsible for the vast area from Western Sahara to Pakistan and from Turkey to South Africa. The MEA headquarters oversees operations in 23 countries comprised of 12 subsidiaries, 11 branch offices and 3 manufacturing facilities, covering sales across 35 countries.

Employing more than 2,000 local workers, LG’s MEA headquarters is the hub for strategic governance of the company’s business in the region and provides support to country offices in the areas of marketing, human resources, training and procurement, among others 

Media Contacts:

Padma Venu
Regional PR Manager MEA RHQ Marketing Team

LG Electronics
Tel: +971-4-279-9507 (Ext. 507)
E-mail: [email protected]