Nigerian and Kenyan mothering and childcare startup merge to form a pan-African entity.

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BabyBliss Nigeria and MumsVillage Kenya have united to create a pan-African entity. The two e-commerce companies centralize on mothering and childcare. The duo says their collaboration will lead to the birth of an unparalleled omnichannel commerce, community, and consent offering.

The coming together of the two companies forms the Bliss Group. The Group is a pan-African brand with headquarters in both Nigeria and Kenya. The Bliss Group offers community connections and products and services to pregnant women and mothers in Africa.

The Group takes it upon itself to create relevant content related to childcare and mothering and hosts event for mothers and pregnant women across Africa. It also offers a growing collection of baby products from reliable local and international brands.

Just last year, MumsVillage Kenya found its way into the e-commerce space. The company has since proven its capability in creating online communities and contents for pregnant women and mothers across the continent.

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The CEO, MumsVillage, Isis Nyong’o Madison said she was happy to lead the company into partnership with BabyBliss Nigeria to become a pan-African entity.

‘’The new entity will meet the changing need of African women and further portray their relevance to the community’’ Madison added.

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