Kenyans are set to experience the biggest Black Friday sale in its history from November 27th to 30th as Jumia is preparing to offer fantastic deals to them during the period.
Black Friday is the day after Thanksgiving and it has morphed into a global movement and people all over the world search for the best deals and discounts they would otherwise not get on a regular day.
Online sales during this year’s Black Friday are expected to triple those of last year as Jumia is set to double its bargains and deals for shoppers.
With only two weeks remaining before kick-off of the sales, leading brands selling on Jumia have moved to cut prices, offering massive discounts of up to 90% on their products.
In addition, Jumia’s countrywide delivery network, numerous pick-up points and pay on delivery service have also been optimized to offer customers a seamless experience.
During last year’s Black Friday Kenyans showed a great deal of interest in digital products such as flat screen TV’s, electronics, ventilation systems and Fashion items. There was so much traffic on the site that it broke down for a period.
Jumia Kenya also increased sales by 900% and largely attributed the success to the year’s Black Friday.
“It’s all systems go!” Parinaz Firozi, Managing Director of Jumia Kenya said.
“We have sealed the most amazing deals for you. The only part remaining is for you to be online from the 27th making a second check every second and you can go home smiling,”
He also notes that consumer confidence and preference for online shopping has grown tremendously in the last months but points out that a lot remains to be done to boost e-commerce in Kenya from lowering the costs of data to increasing broadband and high speed internet connections in rural areas.
“You will notice that most people shop online while at work where internet connections are more stable and advanced than at home,”
This year Jumia will offer great deals on cosmetics, home appliances and even children toys An hourly updated sneak peak of the deals on offer will be available on the Jumia website and on the company’s social media accounts several days before Black Friday.
The faster one spots a deal, adds it to cart and check out the better one’s luck.