2 March 2022, London, UK: Ckrowd, Africa’s most preferred and premium content streaming platform, has announced today the opening of a new digital entertainment branch, the Ckrowd Studios. Ckrowd Studios will allow content creators and content enterprises to leverage Ckrowd’s digital tools, innovation and the digital marketplace to earn revenue for their Live & On-Demand creations.
Ckrowd will provide premium distribution and monetization services to film and content producers that deliver great quality in content, but often find other studios and traditional cinema models challenging for their content goals.
Ckrowd Studios, a private enterprise driven and a business-to-business initiative between Ckrowd and independent producers across Africa & Diaspora, will offer content producers and creators a digital cinema format to release and distribute exclusively their creation, both to local and global audiences.
Ckrowd will provide its secure and scalable digital infrastructure to power Ckrowd Studios, deepening its connection and relationships with its audiences worldwide. Using the Studios will also enable digital creatives to make smarter business decisions, and connect to their audiences anywhere, while also enabling access to business insights and monetisation using data analytics and geo-localisation. Furthermore, film producers and creators will be able to receive foreign exchange earnings for their locally, but quality crafted and produced TV and film content.
Live or On-Demand content are co-created and formatted together with the Ckrowd Production & Marketing team. The team of experts at Ckrowd will then formulate ad-hoc integrated marketing and distribution plans, which will be supported by Ckrowd marketing innovative tools to drive paid viewership and revenue to the content via the website at www.ckrowd.com.
This Digital Cinema formula will produce and offer audiences many original and well-produced content, that are often overlooked in the global market due to the many intricacies and bureaucratic processes behind other studios and global entertainment companies that cannot fully grasp how to effectively reach local audiences and the Diaspora.
The entertainment platform will feature English speaking films, but also some in local languages, including Yoruba, which will be produced by entertainment mavericks who have just been signed to Ckrowd Sudios, such as Adeleye Fabusoro, CEO of Rare Edge Media, and Ola Abraham Emmauel of Owambe Productions, creators of Bro Code (TV Series) starring Adedimeji Lateef, Baaj Adebule.
Furthermore, Ckrowd Studios will help to accelerate cultural integration within the film and content creation industries by supporting and connecting producers across East, West & Southern African regions and bringing their films to distributor and consumer audiences across the continent and global audience for better distribution and funding.
Karine Barclais, founder of Cannes Pavillon Afrique commented:
“All these initiatives make Ckrowd a rallying point and a go-to for African and Diaspora film creators”
“We believe that Ckrowd Studios will be a winning solution for talented producers and production houses seeking to drive profit for their content, including Live or On-Demand film, TV series, short films, documentary, educational series, music videos and more, “
said Kayode Adebayo, CEO of Ckrowd.
“Viewers will also enjoy and be able to consume a vast array of content options for a small fee using Pay-Per-View options, which will simply mean they do not have to pay any fees for content they are not interested in, which is what the subscription payment encourages. In this manner, consumers can seek for tailored content about Africa and the Diaspora across the different verticals such as fashion, music, gastronomy, history, folklore, languages, culture, mythology, literature and more and not be tied to a huge archive and library of superfluous content that might not interest them, through the specific subscription payment model.”
“By leveraging Ckrowd Studios and its technology, distribution, marketing, ad sales platforms, capital support, expertise and monetisation, producers, directors and content creators alike will seamlessly build and enhance their reach and revenue worldwide.”
Ckrowd intends to become the biggest content and concept company for Africa and Diaspora Content, complete with production and financing opportunities for Content Producers. This is because Ckrowd will also provide producers and creators with an ultra-modern audio-visual & film studio facility to support local and global production projects, showcasing its commitment to be directly involved in producing 50% of its original and exclusive content and forming strategic partnerships to co-finance and license content from producers and content creators across Africa and the Diaspora.
Ckrowd Studios presents a tremendous opportunity to engage audiences across Africa and the Diaspora, supporting content producers and creators to earn a revenue, through the offer of Ckrowd’s secure technology solutions, data analytics and distribution platforms as it continues to transform the content creation industry into a viable business digitally, and connect with more viewers globally.
This will contribute to connecting content and content creators from emerging economies with a global audience, to attract the highest monetary return on investment for their content, whilst facilitate culture exchange and global connections to explore and understand the driving force of culture.