HomeAutoRefreshed Mercedes-Benz E Class sedan launches in India

Refreshed Mercedes-Benz E Class sedan launches in India

Jumia Black Friday Deals

German car maker Mercedes-Benz has launched a refreshed version of the E-Class Sedan in India to mark 20 years of unhindered production in the Asian country.

Christened as the Edition E, the luxury sedan has the unique distinction of being the first luxury car to be ‘Made in India’.

“We began in 1995 with the W 124 and the E-Class with the elliptical headlamps entered production for the first time in 1997,” Roland Folger, Managing Director and CEO, Mercedes-Benz India said, calling the sedan the “heart and soul,” of the company’s portfolio.

“The E-Class which was the first luxury sedan to be produced by Mercedes-Benz for the Indian market, also kick started our journey in India. There are to date around 32,000 units of the car on Indian roads,” he added.

mercedes-benz-e-class2-naijatechguide

The Edition E sports some new features which are improvements over its two decade old sibling.

Amongst these new features are higher safety systems (8 airbags and a preventive occupant protection system is standard), adaptive brake lights and an intelligent light system that adapts light distribution as per the driving situation.

“The launch of the Edition E strongly underlines our strategy of periodically refreshing our existing best-selling products, enabling to win customer confidence and offer them value driven products,” said.

The E 200 Edition E is priced at Rs. 48.60 lakh (that’s about 14 million Naira), the E 250 CDI Edition E at Rs. 50.76 lakh (around 14.7 million Naira) and the E 350 CDI Edition E has a Rs. 60.61 lakh (around 17.6 million naira) price tag. All prices are ex-showroom Pune.

The three editions will be the production model for the E-Class till the next generation of what is the German luxury car maker’s best selling model is launched in 2017.

The auto firm also launched a ‘Wish upon a Star’ campaign to commemorate the two decade journey of the E-Class in the country.

The campaign will invite audiences to express their wishes around the E-Class, through a digital application, a dedicated micro-site and even at specially created wishing booths across Mercedes Benz dealerships.

“The most heartfelt, the most unique and the most creative wishes may just be heard by Mercedes-Benz India and fulfilled,” Folger said.

 

Latest articles

Afrilearn Launches World’s First Learn-and-Earn App

Afrilearn, Nigeria's favourite learning app, has set the educational landscape excited with the launch...

Jeep Wagoneer S: First Global Battery Electric Vehicle (BEV) from Jeep

Jeep has provided more information about its all new, all electric 2024 Wagoneer S....

Insoft unveils Assabil and weSign for Sales Force Automation and Streamlining Digital Workflow

At the GITEX Africa 2024 technology event Groupement Insoft-Saphir Systems, a leading provider of...

Top 10 Highest-Paying Careers Without a College Degree

A college degree is often touted as the key to success, but it's refreshing...

Top 20 Countries with the Least Expensive Freelancers

A study, conducted by invoicing software company Bookipi has unveiled the countries with the...

Will ChatGPT Take My Job? Expert Reveals The Five Professions At Risk

The more capable AI becomes, the more you might begin to worry about a...

Best Valentine’s Day Gifts Ideas

Looking for a great Valentine's Day gift for your loved one? You are in...

More like this

Jeep Wagoneer S: First Global Battery Electric Vehicle (BEV) from Jeep

Jeep has provided more information about its all new, all electric 2024 Wagoneer S....

Businesses Can now Save More with Bolt Special Ride Offering

Bolt, a leading ride-hailing service provider, is committed to building a sustainable city by...

MAX, a bike hailing service mentions how it’s keeping the business afloat despite the Lagos Okada ban.

Metro African Express (MAX) started operations as a logistics firm before it expanded into...