Mid-range HTC Desire 728G launched for Rs. 17,990

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Taiwanese smartphone maker, HTC, has expanded its smartphone range in India with the launch of the HTC Desire 728G.

The mid-range handset had been tipped last month to launch soon in the country.

The HTC Desire 728G is packed in a 5.5-inch HD screen with 720×1280 pixels display and  runs Android 5.0.2 Lollipop with HTC Sense 7 theme on it. It measures 157.9×77.84×7.87mm and weighs about 153 grams.

The new HTC handset is powered by a 64-bit octa-core MediaTek MT6753 SoC clocked at 1.3GHz coupled with 1.5GB RAM. It has a 16GB inbuilt storage which can be expanded via microSD card up to 2TB.

The smartphone packs a 13-megapixel autofocus rear camera with BSI sensor, f/2.2 aperture and LED flash. It also sports a 5-megapixel fixed focus front-facing camera.

The Desire 728G features dual SIM slots but does not support 4G according to some reports. However it supports 3G and features Wi-Fi 802.11 b/g/n, FM radio, Bluetooth 4.1, GPRS/ EDGE, GPS/ A-GPS, and Micro-USB in terms of connectivity.

It packs a 2800 mAh battery which reports say is able to deliver up to 21 hours of talk time and up to 485 hours of standby time in 3G mode.

Like other recently launched HTC smartphones, the Desire 728G comes with HTC BoomSound technology, which is complemented by Dolby Audio as well.

“The new HTC Desire 728G Dual SIM brings distinctive design into a feature-rich smartphone, providing you with a great value smartphone that you can truly make your own,”

Faisal Siddiqui, president, HTC South Asia, said during the launch of the phone.

“We want to provide a powerful, fully customisable experience to our customers, and the HTC Desire 728G Dual SIM brings this in abundance,”

he added.

The smartphone is now available in Purple Myst and White Luxury colour variants with several mobile operators and major retailers.

It is priced at Rs. 17,990, which is approximately 54,000 Naira.

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