Indian electronics firm, Micromax, has launched its Canvas 6 and Canvas 6 Pro flagship smartphones in India for a price of Rs. 13,999 (that’s about 42,000 Naira).
The Canvas 6 Pro is already up for pre-orders via Micromax’s site while the Canvas 6 is expected to become available soon.
Both 4G-enabled smartphones feature a 5.5-inch full-HD (1080×1920 pixel) display with a pixel density of 401ppi. The Canvas 6 is powered by an unspecified MediaTek octa-core SoC, while the Canvas 6 Pro has a 2GHz octa-core MediaTek Helio MT6795m SoC.
While the Canvas 6 features 3GB of RAM, the Canvas 6 Pro features 4GB of RAM. Other differences include 32GB of inbuilt storage on the Canvas 6, versus 16GB of storage on the Canvas 6 Pro.
The Micromax Canvas 6 also bears metal body and fingerprint scanner, the first for a Micromax phone.
Both devices have a 3000mAh battery powering them and a 13-megapixel rear camera. However there are differences in their front cameras.
While the Micromax Canvas 6 has an 8-megapixel front-facing camera, the Canvas 6 Pro has a 5-megapixel front-facing camera.
Both smartphones run on Around UI which is based on Android Lollipop OS, and feature the Gaana app as their default music player app.
Connectivity options on the phones include WiFi 802.11 ac/a/b/g/n (2.4GHz / 5GHz), Bluetooth 4.1, GPS. They also have dual SIM support and their internal memory storage can be expanded via a microSD slot.
In addition to the launch of the Canvas 6 and Canvas 6 Pro, Miromax also announced a complete overhaul of its market strategy to arrest stalling growth in smartphones.
The firm stated that it will be expanding from the mobile market to tablet PCs, LED TVs and laptops. It also unveiled a new and stated that it aims to become a complete consumer electronics player.
“Our future growth relies heavily on domestic manufacturing. We are aiming for complete local manufacturing by 2017,” Micromax’s business head Ajay Sharma said.
The company also announced the launch of its online store called Micromax Estore and claims to manufacture 60 percent of its offerings locally.
