The Letv Le 1s was released in China on October 27; it is a very affordable phablet that costs 1099 Yuan (US$173, approximately NGN 33,908).
According to the company, the unit cost of the phone adds up to 1310 Yuan, so they are effectively selling the device at a loss.
Letv received over 11 million pre-orders for the Le 1s phablet in just one week, resulting in a mouth watering income of 12.1 billion Yuan (approximately US$1.91 billion).
Letv has planned to set up stores in some of the world’s leading markets and officially enter the market in the first weeks of 2016.
Letv will be launching Smartphones, TVs along with a content based Eco User Interface.
The LeTV Le 1s device features a 5.5-inch (1920 x 1080 pixels) in-cell screen that comes with 500 nits brightness.
The device is powered by a 2.2 GHz octa-core Mediatek Helio X10 (MT6795T) 64-bit processor with PowerVR G6200 GPU.
The smartphone also comes with a 3 GB RAM and a 32 GB internal memory space. The device’s memory isn’t expandable with a microSD card and it runs on EUI 5.5 OS based on the Android Lollipop.
The Le 1s has a 13 megapixel rear camera with ISOCELL sensor, LED flash, PDAF and f/2.0 aperture. Its front facing camera is 5 mega pixels, its wide-angle Lens is 85-degree, and it has a Samsung S5K5E2 sensor for selfies and video calling.
LeTV Le 1s supports Dirac HD audio technology, Dolby audio and a 3.5mm audio jack. It is 7.5mm thick and it weighs 169 grams; it also has a finger print scanner at the back, below the rear camera.
It supports a 4G LTE, 3G HSPA and WiFi 802.11 a/b/g/n/ac networks. It sports Bluetooth 4.0 quirk APT-X, GPS, MHL 2.0 and USB 2.0 Type C.
The Le 1s comes with a 3000 mAh battery. According to the company, charging the device with a 24W charger for just 5 minutes gives you 3.5 hours of voice call.