HomeGadgetsMobileHTC targets US mid-range market with Desire 626s, 626, 526, 520

HTC targets US mid-range market with Desire 626s, 626, 526, 520

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HTC is releasing four new Desire Android Smartphones for the US market. They are partnering with some mobile operators in hope to get the attention of customers on the currently rising prepaid plans.

Desire 520, Desire 526, Desire 626s and Desire 626 will be released soon in HTC’s mid-range lineup. They will borrow design elements from the One M9 flagship phone but will come at a much low pricing.

“At HTC, we don’t think you should have to sacrifice or settle if you are looking for an affordable smartphone. That is why we are bringing the absolute best affordable smartphones to market with the HTC Desire lineup”,

says HTC America president Jason Mackenzie.

“Our Desire smartphones bring the premium experiences, performance and style of our flagship Smartphone at an incredible price”.

He added.

The Question is will consumers find them attractive enough to buy them?

Low cost Phones for the US

Based on the specifications of the devices the HTC is targeting them at lower end markets. People shopping in this market are likely not have very high expectations from the devices; though HTC will provide 4G LTE support on all these devices.

Now let’s get into the Devices and their specs:

Desire 626:-

Display: 5-inch HD display with 720 x 1280 pixels resolution

Operating system: Android 5.1 lollipop

Memory: 1.5 GB RAM with 16 GB internal storage and expandable by microSD card

Processor: 1.1 GHz Qualcomm Snapdragon 210 chip

Camera: 8 MP rear camera and 5MP front camera

Desire 626s:-

Display: 5-inch HD display with 720 x 1280 pixels resolution

Operating system: Android 5.1 (Lollipop)

Memory: 1 GB RAM with 8 GB internal storage and expandable by microSD card

Processor: 1.1 GHz Qualcomm Snapdragon 210 chip

Camera: 8 MP back camera and 2MP front camera

Desire 526:-

Display: 4.7-inch display with 540 x 960 pixels resolution

Operating system: Android 5.1 (Lollipop)

Memory: 1.5 GB RAM with  8 GB internal storage and expandable by microSD card

Processor: 1.1 GHz Qualcomm Snapdragon 210 chip

Camera: 8 MP back camera and 5MP front camera

Desire 520:-

Display: 4.5-inch HD display with 480 x 854 pixels resolution

Operating system: Android 5.1 lollipop

Memory: 1 GB RAM with  8 GB internal storage and expandable by microSD card

Processor: 1.1 GHz Qualcomm Snapdragon 210 chip

Camera: 8 MP back camera and 5MP front camera

All these devices will be launching with once the mobile operators announce which model they will be carrying. Most famous carriers are in collaboration with HTC on this.

AT&T, Boost Mobile, Cricket, MetroPCS, Sprint, T-Mobile, Tracfone, Verizon and Virgin Mobile are some of their collaborating carriers.

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