Taiwanese phone company, Asus, in a bid to tap into the affordable smartphone market has launched the Asus ZenFone Go 4.5 in India.
The budget smartphone is available exclusively via Flipkart from Monday and will sell for Rs. 5,299 (that’s about 15,900 Naira).
The newly launched smartphone is considered to be the ‘lite’ variant to the Asus ZenFone Go which was launched in September this year.
The Asus ZenFone Go 4.5 sports a 4.5-inch FWVGA (480 x 854 pixels) display and will be available in the black color option only.
The budget phone is powered by MediaTek’s MT6580M quad-core SoC which is clocked at 1.3GHz and 1GB of LPDDR3 RAM. With this, the phone won’t lag if one doesn’t try to do too many things at once with it.
The new phone has an internal memory of 8GB on which users can store applications and several media files. However if more space is needed, users can expand this inbuilt storage via microSD card up to 64GB.
Moreover, 100GB of free Google Drive storage valid for two years is also available for users of the phone. This excludes 5GB of free Asus Web Storage with lifetime validity.
The Asus ZenFone Go 4.5 sports a 5-megapixel rear camera and a 0.3-megapixel (VGA) sensor placed upfront. The dual-SIM supports 3G, Wi-Fi, and other standard connectivity features.
The handset which is backed by a 1600mAh batter runs on Android’s 5.1 Lollipop Operating System with Zen UI 2.0 on top.
“ZenFone Go wraps up an extremely successful year for us in India,”
Peter Chang, Regional Head – South Asia & Country Manager for Asus said.
“We are elated to see the response that we received through the year for our ZenFone range of smartphones and are sure that our offering for the budget segment packed with features at an affordable price, will be appreciated by our users as well,”
he added.
The arrival of the new smartphone signifies Asus’ continued effort to keep a balance between its high-end and low-end smartphone offerings, ensuring to target both the ends of the market.