Startups

Two Kenyan startups team up to provide merchants affordable credit options

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Two Kenyan firms – Pezesha and MarketForce – have joined forces to offer their customers convenient credit options.

The duo plan to provide affordable inventory and wholesale distribution financing to MarketForce merchants.

MarketForce helps consumer brands to optimize the delivery process of consumer goods and services to retailers and consumers.

The firm achieves this by closing the gap in the last mile distribution to maximize the efficiency across the distribution and sales value chain.

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Meanwhile, Pezesha – a peer-to-peer micro-lending startup, connects lenders with high-quality, low-income borrowers.

The two startups are now in a partnership to ensure that Pezesha provides credit to MarketForce merchants who run small retail businesses locally.

The partnership aims to provide distributors and merchants with real-time access to affordable inventory credit options.

Both firms will offer their customers value-added services like financial literacy and digital tools that will help retailers streamline their transactional records.

According to the duo, they aim to reach 10,000 merchants and help them boost their sales by up to 25% with access to affordable inventory credit.

‘’We are excited to collaborate with the innovative Pezesha team to provide the much-needed inventory financing option to our customers,’’ said Tesh Mbaabu, CEO of MarketForce.

‘’We have co-designed a credit product that is instantly accessible and affordable to ensure that our retailers never run out of stock.’’

‘’The partnership with MarketForce is timely as it allows Pezesha to incorporate credit in the existing distribution process in a cost-effective way,’’ said Hilda Moraa, CEO of Pezesha.

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