Juliet Anammah appointed new CEO of Jumia Nigeria

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Mrs Juliet Anammah has officially been appointed as the Chief Executive Officer of Jumia Nigeria, Africa Internet Group (AIG) biggest subsidiary on the continent.

Juliet is taking over from former Co-CEOs Jeremy Doutte and Nicolas Martin, who are now in charge of Jumia’s operations in the whole of Africa. Jumia is a leading online store in Africa and operates in 11 countries in the continent.

“Juliet brings strong leadership capacity and a consumer driven mindset honed from her experience in consumer goods and services”

said Jeremy Hodara, Co-CEO Africa Internet Group.

”As Jumia moves into a new phase of growth, consolidating on the gains so far, while driving for more relevance to our customers, Juliet’s ability to focus sharply on the strategic levers of success is invaluable,”

he added.

Juliet Anammah brings to Jumia over 24 years of professional experience with six years at senior executive level.

She was a Partner in Accenture and the Managing Director of the firm’s Consumer Goods Practice in Nigeria before she joined Jumia. She focused during her later years in Accenture on the digital consumer and route to market for consumer goods companies.

Juliet is also passionate about “Africa rising” and women advancement, serving on the board of many non-profit organizations involved in women development and trade expansion.

Juliet’s appointment ushers in a new era of for Jumia Nigeria, and this is emphasized by two key themes: the focus on the customer and the partnership of Jumia with its brands and its vendors. This will be areas in which the newly appointed CEO will battle and improve on.

“My objective is to relentlessly focus on building the Jumia brand, making it the one-stop shopping destination in Nigeria by offering convenience and the widest assortment of quality products at affordable prices”

Juliet Anammah said.

“We are building a platform for local and global brands to enter the market at the speed of light by going directly from the factory to the consumers. This is a game changer for Nigeria and a major shift in the way companies look at their market entry strategy,”

she added.


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